Digital Signage Newsletter April 2010

 

 

 

 

WIDE VARIETY OF COMPETITION OR DEPENDENCY OF MONOSTRUCTURES & DIRECT IMPORTS FROM ASIA?

 

Dear Business Partner:

 

In these days the annual reports 2009 are going to be released. As expected most of the electronic component distributors and –specialists lost money. In 2010 the price levels seem to stay too low to consider a fair financial return on investment and necessary investments in future products. Low margins caused by global purchasing markets in combination with incalculable currency fluctuations and risks in aging stock via the high speed of innovation is in summary a high risk.

 

Of course a lot of mistakes and miss-management have been done in this component branch: Overspends in salaries based on the internet hypes of the late 1990s and early 2000s, too many direct competitors even in niche markets and finally bad orders with too low margins were accepted which were only based on "hope".

 

You should please ask yourself: could your short-run success in price-optimization, close or maybe even below the “pain-barrier” of your suppliers, become a boomerang? Financially groggy suppliers lost there strength to negotiate sufficient margins. But isn’t for all of us a wide variety of competition the basis for the American industrial future? What are the alternatives if the US basis of strong components distributors is gone: limited flow of information, payment in advance, high transportation costs and warranty abroad?

 

Guaranteeing the future for your business via a best-price-strategy will not be possible. Somewhere in the global world there will always be someone with a better price. Only innovation protects our jobs and competitiveness. This would not be possible without strong local partners. Please think about that when placing your next order.

 

Also, our annual report for 2009 is almost finished. Despite further high investments on the level of the previous years and deductions/allowances based on prudence principal we closed an acceptable 2009. The first quarter 2010 proves the positive tendency. So the outlook on 2010 is positive.

 

You are the center of our daily acting. For you we try everyday to become a little bit better!

 

 

Yours,

Bernhard Staller

Managing Partner & Founder of Data Display Group

Managing Director of Distec GmbH

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Subjects:

 

 

 

·        Longer lead times and price increases for TFT-displays and touchscreens. 1

·        DID strategy Samsung 2010/2011: Meeting Report. 2

·        Prisma-Kit for LTI430LA01 bar-type display available. 2

·        New version LTI700HD01-xxx. 2

·        New WiFi-Module for Network-Players. 3

·        Transparent Picture in Picture (PiP) at Prisma III and PrismaMEDIA II 3

·        Multitouchscreens from IR Touch. 4

·        2D-Barcode-labeling-service available. 4

·        Customer-Project: Network-Mediaplayer for shopping mall 5

 

 

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Longer lead times and price increases for TFT-displays and touchscreens

During the last few months the lead times for TFT-panels in any size as well as for resistive-analog touch-screens have increased dramatically. The fast increase of order entry, fabs with reduced manpower & capacities and shortages in supply of basic material are causing this situation.

 

Please calculate at least 12-14 weeks for new orders or release orders. An improvement of this situation is not expected for the next 2 quarters.

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DID-Strategy Samsung 2010/2011: Meeting Report

Last week we had the chance for a meeting with Mr. Karl Kwon, the worldwide responsible Sales Manager for DID - TFTs, and Mr. Zin-U Pak, DID Marketing Europe, to discuss the further DID strategy 2010/2011. Please see the most important information:

 

Product - migration:

 

- LIT430 Bar Type: full production from July 2010 on

 

- LTI520HB01 / 52": EOL end of 2010 (as of today; depending of the market introduction of 55")

- LTI520HB02 / 52": EOL end of Q1 2011

- EOL note with last call definition will come in time!

 

- LTI550HF02 / 55" (60Hz/FRC and 120Hz): samples expected for July, full production from October 2010 on

 

DIDs with Edge LED-backlight:

 

- from September/October on first samples of 40", 43" bar type, 46" und 55" should be available.

- all 4 versions in 120Hz technology

- in 2011/2012 both backlight versions CCFL and LED are intended to be available

 

3D - activities:

 

- from Q IV/2010 on first samples of LTI520-3D with Lenticular-technology (without glasses) shall be available

 

==> We will fascinate you soon with 3D-technology and a comprehensive range of 3D-

products

All other Basic-DID und Professional-DID will be produced on a long-term basis.

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RGB/DVI/Video - kit for Samsung 43" LTI430LA01 bar-type display

 

 

The Bar-type display LTI430LA01 (diameter 43“, resolution 1920x480, ratio 4:1) is now available as a complete kit - solution based on our VGA/DVI/Video platform Prisma II.

 

 

 

 

Produced in Super-PVA technology the LTI430LA01 is performing a viewing angle of 1780 (horizontal and vertical). With a high contrast of 3000:1, a brightness of 700 cd/m2 and a fast response time of 8msec it is a perfect display for applications in Digital Signage and Advertising. Target markets are e.g. overhead-displays“ above sales counters or in restaurants. Another interesting application could be the market of emergency direction signs.

 

Please click here for more technical details. Samples are already in stock, larger orders can be supplied from the end of Q2/2010 on. For further questions please contact our sales team.

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New version of Samsung 70" Full-HD TFT

 

 

The 70“ Samsung DID-Panel LTI700HD01-xxx is now available in the latest production version -006.

 

In comparison with the predecessor version -004 and based on new films and polarizer the typ. contrast is higher (2400:1 vs. 2000:1) and it has also an improved brightness value.

 

Due to the perfect viewing angle and a fast response fluid the LTI700HD01 is the perfect large screen for video- and TV-applications.

 

For outdoor-applications we can also supply the unique 2000 cd/m2 - LED backlighted version LTI700HD02 with dynamic contrast adaption.

 

Both panels can be ordered as complete plug&play kits based on our sophisticated HDMI/VGA/DVI/Video converter Prisma III.

 

More information you can find here on our website.

 

 

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New WiFi-Module for Network-Players

For our network player ArtistaNET and ArtistaMEDIA we are now introducing a new and cost efficient WiFi-Router.

 

This new router will replace the elder - and today underperforming ArtistaWLAN board; for the operation only +12V and the LAN-connection between router and Artista has to be connected.

 

The standards IEEE 802.11 b, IEE 802.11g Standard and IEEE 802.11n draft are supported. Based on the latest specification/definition a transmission rate up to 150Mbps is possible. An operating distance of up to 50 m indoor and up to 250 m outdoor are possible.

 

The outline dimensions of the enclosure are very tiny (76mm x 60.5mm x 23mm). Therefore designs are also possible in applications with limited space. Alternatively we can supply the router without the enclosure.

 

For more information please contact us.

 

 

Router with enclosure Router mounted without enclosure

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Transparent Picture in Picture (PiP) at Prisma III and PrismaMEDIA II

 

 

Our HDMI(HDCP)/VGA/DVI/Video industrial converter Prisma III and our multimedia-board PrismaMEDIA II are supporting a new function called "transparent Picture in Picture" (PiP) besides many new other functionalities. Via two defined inputs the feeding of the main-screen as well as the overlay-screen is possible.

 

The transparency of the overlay can be defined between 0% and 100% and the main-screen can be seen through the overlay depending on the level of transparency (see pictures below). Besides that the size of the PiP (up to 7/8) as well as the position within the display can be defined. Any adjustment can be made via the comprehensive OSD-menu.

 

In addition to PiP there also is a PaP function (Picture by Picture).

 

Please contact us when having questions on your project.

 

 

 

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Multitouchscreens with infrared technology from IR Touch

Multitouchscreens from IR Touch are now available in sizes from 12.1“ to 52“ (soon up to 82").

 

They can be operated with 2 fingers; the USB-controller is already integrated into the bezel of the touchscreen.

 

There are two different versions available:

 

·         Version with Windows 7 protocol: this touch works as a plug&play device under Win7 and offers any multitouch feature which is supported as standard. For example it is possible to use two fingers in "Paint". It is also possible to rotate or zoom in/out pictures in the standard Windows picture viewer.

 

·         Version with SDK (Software Development Kit) protocol: this is the solution for customized multitouch applications, programmed by using the SDK from IR Touch. The SDK will be supplied (support of OS WIN 7 / Vista / XP / 2003 and Linux Fedora Code 4) free of charge; the SDK also contains a demo program from IR Touch.

 

Infrared touchscreens are very robust against environmental influences and can also be operated with gloves or a pen.

 

Therefore this technology can be used for any indoor- and outdoor application.

For more details please contact us or visit or website.

 

 

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2D-Barcode-labeling-service now available

From now on we are offering a new logistical service as we can now label your products with a so called 2D-Barcode. Different to the limited complexity of the typical uni-dimensional barcode the bi-dimensional 2D barcode has a much higher complexity with up to 4096 different information.

 

The selected code is the most popular 2D barcode and is used for durable labeling. The size of the standard barcode label is 8mm x 25mm.

 

What data can be collected?

 

·         Your serial number (we need you data roughly 5 working days before shipment)        

·         Charge

·         Your order number

·         Your material number

·         shipment date (ex works Distec)

·         Warranty

·         and many other information.

 

 

For more information please contact us.

 

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Customer-Project: Network-Mediaplayer for shopping mall

For a project in a shopping mall in Istanbul/Turkey ( www.akmerkez.com.tr ) the requirement was to install more than one hundred 15“ terminals all across the mall with centralized content management via the Marketing office. The terminals were required to be connected via cable.

 

As shown in the pictures, the terminals are spread all over the mall and are integrated into the posts. The terminals are used for infotainment, showing static content, slide shows or videos. The content is uploaded via the so-called "pull"-technology, meaning every terminal is "pulling" the content from a defined ftp-server-address at a defined time.

 

The option "sound" is currently not used.

 

Our cost efficient network player ArtistaMEDIA was the perfect solution! Due to the low energy consumption of only 4W (which really is Green-IT) the integration was possible without additional active cooling. No fan, no energy, no service cost.

As a future option RSS-Newsfeeds for newsworthy info is planned. The latest news will be supplied by news-agencies.

 

 

 

 

The selected display is the G150X1 produced by ChiMei-Innolux, which attracts the visitors attention with its very high optical characteristics and a high brightness of 450 cd/m2.

 

We would like to help realizing your project too! Please contact us!

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Contact/Imprint:

 

 

 

Distec GmbH

Augsburger Str. 2b

D-82110 Germering

GERMANY

 

Tel.: +49 (0)89 / 89 43 63 - 0

Fax: +49 (0)89 / 89 43 63 - 131

E-Mail: sales@distec.de

Internet: www.distec.de

 

HRB 111484 M|nchen

ID-Nr. DE811983335

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