Digital Signage Newsletter October 2009
		FOCUS ON PRICE REDUCTIONS OR MORE INVESTMENTS IN INNOVATION? Dear Partner, I hope you can confirm a stabilized economic situation for your company for Q III 2009 as well? Due to our close co-operation with various partners I have a more in-depth look into other companies. I can report as follows. Companies whose only innovation is to “focus on pricing” in sourcing and selling are doing no profit or even loose significant amounts of money. Companies with early, brave and visionary investments in new products and functionalities have withstood the “economical hurricane” and are now in the pole position for prospering years. I can proudly tell you that this is also the situation of the Data Display Group. The decision of the shareholders in 2006 to invest more than ever in new products, concepts and mainly in the training of our employees instead of paying dividends has generated the expected strategic and financial value. I only can ask you in the name of Europe as a location for business to invest all your energy and free cash flow in product improvements, new concepts and new functionalities. This generates a more intensive customer–supplier–relation, better profits and long term designs. Production and sales of comparable “me-too” products, especially hardware oriented products, in a global competition will no longer generate the margins you need for an acceptable financial situation. We are offering you a broad range of innovative products in hardware, firmware and software for industrial-/embedded- and digital signage applications. All these solutions make you different and unique in the international competition, especially vs. aggressively priced Asian products. Let us sort things out together! For more information please do not hesitate to contact us. Yours, Bernhard Staller President Data Display Group
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		Content
		· 2010 preview: 82“ Samsung Panel with LED backlight. 1 · 3G SDI (Serial Digital Input) and DisplayPort from Q1 2010 on. 2 · Samsung 43“ bar-type display. 2 · New ultra-flat 22“ TFT with LED backlight from CMO.. 2 · Outdoor testing of 42“ LG DID panel completed. 3 · Artista Control Center DiPo - the new application software for Digital Posters. 3 · Customer application story: Info terminal for real estate agencies. 4 · Push your business via digital advertising. 4 · Moscow Airport project. 4
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		2010 preview: 82“ Samsung Panel with LED backlight
		In one of our recent newsletters we already presented you the LTI700HD02. This 70" Full HD panel from Samsung has a very high brightness value of 2000 cd/m². The dynamic contrast control allows an outstanding contrast ratio of up to 200.000:1. Black is real black (and not dark grey), and grey looks like grey (not white). Therefore it is the perfect solution for applications like outdoor advertising due to perfect sunshine readability and the short response time. This also optimizes the clear playback of videos with fast scene changes. During the 1st half of 2010 Samsung is going to launch a 82“ version with identical optical characteristics. Just like within the 70“ model this panel will also have a significant advantage compared to its standard version LTI820-CCFL. The picture shows the LTI700HD02 (left) in comparison to the LTI700HD01-001 (600 cd/m² brightness). All four versions of the LTI700 and LTI820 are available as complete RGB/DVI/Video/HDMI(HDCP)/SDI/DisplayPort - Kits.		top of page
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		3G SDI (Serial Digital Input) and DisplayPort from Q1 2010 on
		An abundance of new products is coming out of our Embedded R&D center. From January/February 2010 you can order the first samples (Rev. 1.1) of our new SDI/DisplayPort/VGA/DVI/Video/HDMI(HDCP) converter-board PrismaMEDIA II. The following features will be available: · Support of 3G SDI (1080p Serial Digital Interface; 1 line) · DisplayPort · 2 x HDMI inputs (HDCP coded; 1080p) · 2 x DVI inputs (1080p) · RGB/VGA (1080p) · S-VHS and CVBS with 3D filter · Audio (direct connection of 2 speakers) · all current SW- and FW-features of the PrismaMEDIA I With the 3G SDI interface professional broadcasting applications of the TV-, studio- or movie industry will be supported - at a very cost-effective price! Also the PrismaMEDIA II will be produced with high-quality industrial components at our supplier’s Automotive-Standard ISO/TS16949 certified production line. This provides extreme durability as well as 7x24h use and long-term availability. For more information please contact us. top of page
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		Samsung 43“ bar-type display
		In early 2010 Samsung will launch the 43" LTI430LA01, a bar-type display with an aspect ratio of 4:1. Due to its Super-PVA technology it offers a very wide viewing angle of 178° (horizontally and vertically). The typical contrast ratio of 3000:1, a brightness value of 700 cd/m² and the short response time of 8msec make this panel suitable for various advertising- or digital signage applications. Possible target markets might be overhead displays above sales counters or in fast-food restaurants or applications such as facility management etc. Please click here for more technical details. Samples will be available in January 2010, larger quantities from Q3/2010 on. For further questions please contact us. top of page
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		New ultra-flat 22“ TFT with LED backlight from CMO
		The new M220L3-L07 from CMO is the first mass-produced 22“ TFT panel with LED backlights. Its high 1680 x 1050 resolution and the quick response time of 5 msec make this TFT suitable for various applications. The LED backlight can be dimmed 0-100% via PWM-Dimming. The ultra-flat construction with a thickness below 1cm gives the possibility to realize enclosure designs, which were never possible before. There is no limitation for your design ideas. We also offer this panel as a kit in combination with our controller boards, for example our VGA/DVI/Video–converter board Prisma II (picture below). More information can be found here. top of page
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		Outdoor testing of 42“ LG DID panel completed
		In our last Digital Signage Newsletter we already introduced the LD420WUB-SAA2 by LG Display. With its Full HD resolution (1920 x 1080), 10 bit colour depth and 700 nits brightness it is a professional TFT for digital signage and info screen applications. Due to its anti-reflection front polarizer (AR) we assumed that sunlight readability should be at an acceptable level even when the panel is used to direct sunlight. On a sunny day in August we performed the outdoor testing. The two pictures below prove that the panel is indeed useable in direct sunlight. Based on these test results we decided to add the LD420WUB-SAA2 to our product portfolio. It is specified for use in the portrait- as well as landscape mode. This panel will also be offered within our complete kits, for instance with our VGA/DVI/Video/HDMI converter-board PrismaMEDIA. Of course we also support projects with our other controller boards as e.g. the ArtistaNET or ArtistaMEDIA. Please find more information here. top of page
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		Artista Control Center DiPo - the new application software for Digital Posters
		In our July Digital Signage Newsletter we presented the latest version 2.6 of our flexible and easy to use application software to create video-/slide shows for (multi-)display applications driven by controllers of the Artista family. This cost-effective and free of licence fee software makes the handling of advertising- and digital signage applications simple and as a result of the low costs you will see a fast Return-of-Investment! In order to support those customers who only use one display - like a Digital Poster - we now offer the new cost-effective ACC DiPo. With ACC DiPo you can create slide shows for one single display. Any feature of the regular ACC is available within the ACC DiPo, which is offered at a very reasonable price! For more information please contact us! top of page
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		Customer application story: Info terminal for real estate agencies
		One of our British customers supplies real estate agencies with high-quality information terminals including touch functionality. The user can interactively request information on yard sales and financing options via touchscreen by clicking through the menus. Due to a window application our customer chose the Samsung 46" LTI460AA03 DID panel, which offers a very high luminance value of 1500 cd/m² and a typical contrast ratio of 3500:1. So a clear picture and great readability even in direct sunlight is performed. As a control unit our VGA/DVI/Video converter-board Prisma II is used. Our Ambient Light Sensor - technology (connected to Prisma II) controls the terminal’s brightness via an intelligent control algorithm and offers ergonomic functionality as well as a smart power management helping you to save a significant amount of energy costs. For questions on this application or your project please contact us!			top of page
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		Push your business via digital advertising
		How to significantly push the selling of beverages, coffee or snacks at the point-of-sale? How to optimize the communication with your customer? Our customer - a German gas station company - was asking these questions in a longer period of decision preparation. A reasonable basic investment, fast Return-of-Investment, no licence fees, almost no IT administration and simple using in their marketing department without long training sessions were the basic points of the customer’s management. Our Artista concept (in this case 2 x 46" HiBright 1500 nit - MEDIA and 2 x 15,4" ArtistaMEDIA terminals) combined with our ArtistaControlCenter met all expectations. All gas stations will be updated centralized via internet. After a couple of months of preparation the first gas station in Munich was equipped two weeks ago. With the opening of this new gas station on September 28th - and many more to follow - our customer has entered a new era of customer communication. top of page
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		Moscow Airport project
		One of our Russian customers won a major project at the Moscow International Airport. We supplied Samsung DID-Panels between 32“ and 57“ and our controller boards for advertising screens in each terminal. A great effort by our logistics department ensured a fast and safe delivery. The displays and controllers arrived in Moscow on time. Our logistics dept. would like to give their very best too for your project. Please contact us for any questions on your project. top of page
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		Contact/Imprint:
		Distec GmbH Augsburger Str. 2b D-82110 Germering GERMANY Tel.: +49 (0)89 / 89 43 63 - 0 Fax: +49 (0)89 / 89 43 63 - 131 E-Mail: sales@distec.de Internet: www.distec.de HRB 111484 München ID-Nr. DE811983335	Hinweis! Sie erhalten diese E-Mail von uns, weil Sie der Zusendung unseres Newsletters zugestimmt haben oder um die Zusendung unseres Newsletters gebeten haben. Sollten wir Sie versehentlich angeschrieben haben, möchten wir uns bei Ihnen entschuldigen. Wenn Sie keine Informationen oder E-Mails mehr empfangen möchten, schicken Sie uns bitte eine E-Mail an unsubscribe@distec.de (Link anklicken, Namen und Firma nennen und E-Mail absenden.) Sie erhalten dann nur noch eine weitere E-Mail, in der wir Ihnen die Löschung aus unserem Newsletter-Verteiler bestätigen.